What Are The Dos And Don’ts Of An Ecommerce Website?

Whether you are an online or onsite business, there are some things that you just should not do. And if you are new to the wonderful world of eCommerce then there are a couple of things that you should be aware of in order to be as productive and as efficient as possible, which will ultimately lead to your website being as successful as can possibly be. So here are the Dos and the Don’ts of a business website:

Do Keep It Simple

Keep the website clean, simple and coherent. Do not overload it will an irritating amount of obnoxious adverts that will drive your customer insane and will discourage them from coming back to your website. The homepage of your website should be inviting, clear and understandable. Too much on the homepage will confuse your customers, but too little could also have the same effect. So it is all about finding the right balance.

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Do Add Details

Give plenty of explanation about the products you are selling. Also, good photography of your product from all angles is very important because then the customer is more inclined to make a purchase confidently without any fear of what the product really looks like. Make sure to add customer reviews as this will make the customer more at ease with what you are selling and thus more likely to buy from you.

Do Keep Security in Mind

Customers will not shop from you if are not a secure site, because who would want to give their debit or credit information to a deceitful website? Get help from Magento Sydney, in order to make your website safe and secure. And also give potential customers the option to pay through a third party like pay-pal. It puts them more at ease which means you will have better sales.

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Do Not Have a Slow Checkout

If you have an overly complicated checkout process that makes the customer feel like his or her time is being wasted, then they are likely to leave their potential purchases in the virtual shopping cart without paying for it. A large number of customers choose to abandon their shopping basket at the final checkout stage. So it needs to be as simple and as quick as possible.

Do Not Lie

Never say that your product is something it is not because if the customer purchases it he or she will be severely disappointed and very angry. This means that they will not shop from you again and they will discourage other shoppers by leaving bad reviews and warning them against purchasing your faulty products. Do not think for one second that you can be dishonest with your customers, you may never come face-to-face with them but that does not make them any less real. So be an honorable businessman or woman and sell good quality products.

I hope that this short list helps you stay clear of everything you should avoid as a business website and move towards everything that will enable you to succeed as a business website.

FAQ Section:

How can I make my ecommerce website look more appealing?

Traditional ecommerce websites are not very appealing. They look like a bunch of static text on a white background. This is because the site design is done by the developer and not by the designer.
The designer usually puts all his efforts into making an aesthetically pleasing website and that’s why it looks so good. But, if you want to make your website more attractive, you should consider hiring a UX (User Experience) designer to make it look better!

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Is it possible to improve my website’s performance by making it look better?

We all want to make our websites look better, but we worry that it might be too much work. To make your website look better, you can use a few tricks like making your images bigger, changing the fonts and colors on your pages and adding more content.
A great way to improve the performance of your website is by using CSS. It’s a set of rules that define how an element is displayed in HTML code. CSS is used to style web pages, including making them look more professional or beautiful.

What are the major mistakes you see in ecommerce websites?

Ecommerce websites are a key part of the overall marketing strategy and are often the first part to be seen on a site. They are also one of the most important sites for search engines and customers to look at.
Ecommerce websites have a huge amount of content that needs to be generated and managed. Some mistakes can be spotted in ecommerce sites, like using too many images or not using keywords in the description section.

How do you choose a CMS to build your website on?

There are many different ways to build a website. A CMS is the best way to choose a platform, as it allows you to implement different configurations and features that you need. A CMS is an application that allows you to create WordPress, Drupal or Joomla websites.

What kind of content should be on your ecommerce website?

Content is the foundation of the ecommerce website and it should be written to make a good impression on your customers.

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