Baking is fine art just like drawing an oil painting or creating a sculpture. If attention and quality do not go into every step of the baking, the final result will not be something that is impressive or enjoyable. As a baker, you should make sure that your customers are able to genuinely enjoy the goodies that you bake for them. For this, you need to focus on winning the senses. The sense of sight; how good it looks, the sense of smell; how yummy your baked good smell and the sense of taste; how great it tastes. So here are some great pointers that will help you avoid mistakes that will let your baking business down.
Not Investing In the Right Equipment
Every good bakery needs its fair share of small and large ovens, stoves, bowls, spatulas, and everything in between. Without the right equipment, your final product may not come out as good as it should be. Therefore when you buy your bakery equipment make sure that you do not give up on high-quality brands thinking about how you can cut down on costs. Look at it like an investment where if you spend the right money for the right equipment your returns will cover your cost soon. Look for reputed suppliers who can give you a warranty for the products that you buy as well so that you are able to use them for a long time.
Not Maintaining Consistency
Assume that you have two orders for two different customers who are not related to each other in any way. They both order red velvet cakes from you. One of these turns out to be spectacular and the other turns out to be good, not spectacular but just good. Would it still be alright for you to serve these customers with their cakes? Because of the costs involved many bakers would just go ahead and give the cakes, but in reality, you should try to work up your skill to a point where inconsistency doesn’t really exist in your world of baking. If you bake ten cakes all of them should be equally moist. If you bake ten loaves all of them should be soft on the inside and crusty on the out. You cannot have different qualities of the same product. That is never good for business.
Not Keeping Up
There are trends in everything today and baking is no exception. If you do not bake according to the industry standards and maintain the appeal that customers look for in your products you will run out of business very soon. Keep learning new and innovative methods of baking and look at what the big trends on social media are. If you must, go for classes that will help you do better at baking. When you have free time, practice the new things that you have either been taught or did research on during the week. Every minute that you spend on this is an investment in the long-term sustainability of your business.